Though advances in AI have developed at a breathtaking pace, one downside of these platforms has been the rise of AI-generated media, from articles to audio to images. There is broad agreement this problem needs to be met head on, but there haven’t been many real-world solutions that prove the provenance of any given piece of content. Researchers at Polygon Labs have been building the core blockchain infrastructure that can transparently prove authenticity.
Today, Fox Corporation has taken a step to address this issue, publicly releasing a beta version of Verify, an open source protocol meant to establish the history and origin of registered media, and built on Polygon PoS.
On Verify, publishers can register content in order to prove origination. Individual pieces of content are cryptographically signed onchain, allowing consumers to identify content from trusted sources using the Verify Tool.
Fox Corp launched a closed beta of Verify on August 23, coinciding with the first Fox News GOP debate. To date, 89,000 pieces of content, spanning text and images, have been signed to Verify, from Fox News, Fox Business, Fox Sports, and Fox TV affiliates.
Now, the protocol has been open sourced, allowing the public to contribute to and fork the source code. Media companies can head over to Verify to get in touch, while consumers use the Verify Tool to confirm origination of digital content from participating Fox sources.
Verify was developed in-house by the Fox Technology team and is built on Polygon PoS due to its fast, easy, and affordable transactions.
With this technology, readers will know for sure that an article or image that purportedly comes from a publisher in fact originated at the source.
Additionally, Verify establishes a technical bridge between media companies and AI platforms. With its Verified Access Point, Verify creates new commercial opportunities for content owners by utilizing smart contracts to set programmatic conditions for access to content.
As AI-generated text and images flow more widely online, Verify will be able to help consumers not only identify the veritable source of content, but also give media publishers more control over relationships with AI platforms scraping the web.
As an evolution in source verification, Verify shows how the future of media can live onchain.
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