Flipkart, one of India's leading digital commerce entities, is launching a dedicated chain built with Polygon Chain Development Kit (CDK) to scale its FireDrops Web3 loyalty program.

FireDrops 2.0, powered by Hang’s loyalty platform, aims to transform user engagement with brands by offering millions of Flipkart users with rewarding experiences, incentivizing brand loyalty through gamification. FireDrops envisions a future where a loyalty layer allows users who have a track record with a brand to unlock larger rewards, get early access to discount pricing for products in high demand and allow for more interesting and creative ways for users to earn rewards from their favorite brands.

Read more: Flipkart, Hang, and Polygon Labs to Take Millions on Web3 Journey With Brand-First Loyalty Program

Since its launch in September, FireDrops has attracted over 3.3 million wallets holding at least one NFT, with almost a third belonging to women. Flipkart is tapping Polygon CDK to build an Ethereum-based zero knowledge (ZK) Layer 2 network dedicated to the service and ensure future growth. Flipkart made the announcement at Polygon Connect India. 

Polygon CDK makes it easy for developers to design and launch ZK L2s on Ethereum and is already used by projects including OKX, Astar, Canto, Gnosis Pay, Palm, and IDEX. In the future, Polygon CDK-deployed chains can be interoperable and unified within a broader web of ZK-powered L2s in the Polygon CDK ecosystem. 

Read more: Polygon CDK: Your Guide to Sovereign L2 Scaling, From A to ZK

A bespoke blockchain gives Flipkart a number of customization options, including a fine-tuned onboarding experience, dedicated blockspace and low transaction fees for its users. Future upgrades to Polygon CDK will also allow for enhanced privacy for transaction data, the ability to run the chain without a token or to use a central bank digital currency and access to liquidity in the greater Polygon and Ethereum ecosystems.

Join the FireDrops waitlist to gain early access and be among the first to experience the program. Tune into the blog and our social channels to keep up with updates about the Polygon ecosystem.

Together, we can build an equitable future for all through the mass adoption of Web3!

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