Flipkart, Hang, and Polygon Labs to Take Millions on Web3 Journey With Brand-First Loyalty Program

Polygon Labs is collaborating with Flipkart, one of India's leading digital commerce entities, and Hang, the leading next generation loyalty platform, on a specialized loyalty program that could potentially introduce millions of new users to Web3.

FireDrops 2.0, powered by Hang’s loyalty platform, aims to transform user engagement with brands by offering millions of Flipkart users with rewarding experiences, incentivizing brand loyalty through gamification. FireDrops will transform brand loyalty programs by involving the community and using underlying NFT technology for rewards for a better user experience. 

“By integrating Web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement,” said Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart. “As India's homegrown e-commerce marketplace which is constantly innovating, we recognize the value of customer loyalty and more importantly, the emerging space of Web3 loyalty. We are excited to partner with one of the best in the space for this innovative brand-first rewards and loyalty program.”

NFTs enable easy ownership and redemption of rewards, thereby creating new revenue streams for brands and empowering customers to actively participate in the loyalty ecosystem. The program also plans to explore the launch of a dynamic marketplace that allows users to buy and sell rewards, adding flexibility and value to loyalty programs and fostering deeper brand engagement.

FireDrops aims to provide an immersive experience to users. Surprises, games, and rewards await users as they engage with their favorite brands in meaningful ways, earning exciting benefits and rewards. Quests and games related to their preferred brands allow users to earn membership passes, lifetime discounts, and more, fostering a deeper connection between users and brands.

FireDrops combines Flipkart's extensive reach across the Indian market with the scalability offered by the Polygon protocols. Hang, which counts Square, Toast, and Shopify among its integration partners, completes the alliance with its expertise in delivering next generation loyalty solutions. 

Read more: Polygon and Flipkart Announce a Strategic Partnership

“The world’s most innovative brands, like Flipkart, have a monumental opportunity to redefine how they connect with their customers and build loyalty,” said Matt Smolin, CEO and founder of Hang. “The best programs of the future will be gamified, personalized, and Web3-enabled. The next generation of loyalty is here, and we are excited to partner with Flipkart to bring it to the masses.”

Join the FireDrops waitlist to gain early access and be among the first to experience the program. Learn more about Hang here. Tune into the Polygon Labs Blog and our social channels to keep up with updates from the Polygon ecosystem.

Together, we can build an equitable future for all through the mass adoption of Web3!

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