Club Mahindra, a members-only chain of over 125 resorts in India and abroad, launched its first ever NFT collection which re-imagines India’s most spectacular destinations through the lens of iconic painting masterpieces rendered by generative AI.
The Discover India collection, minted on Polygon PoS, comprises 25 AI-generated digital artworks inspired by global maestros, including Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore. The series is a fusion art that celebrates the beauty of some of India’s incredible destinations and the spectacular masterpieces by legendary artists.
The limited-edition collection encompasses a diverse range of resort images presented in MP4 and GIF files, each reasonably priced at 10,000-12,000 INR ($120-$144) and is available to anyone with an Indian account or credit card, regardless of their membership status with Club Mahindra. As a bonus, the NFTs come with a complimentary 2-night/3-day holiday voucher, allowing them to experience the beautiful Club Mahindra resorts first-hand.
“Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary,” said Pratik Mazumder, Chief Marketing Officer at Mahindra Holidays and Resorts India Ltd. “We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation."
Club Mahindra partnered with TreasurePACK, a Web3 solutions company that tokenizes consumer attention for brands, platforms and publishers, to manage the end-to-end user journey. TreasurePACK’s ngageN is a SaaS platform that allows brands to create and host NFTs to drive engagement, personalization and loyalty in Web3.
Club Mahindra offers quality family holidays through a 25-year vacation ownership membership and is the leading brand of Mahindra Holidays & Resorts India. MHRLI’s product offering ecompasses over 100 resorts across India and 33 timeshare destinations with 9 spa resorts across Finland, Sweden and Spain.
The Discover India collection joins a vibrant ecosystem of NFT projects building on Polygon protocols. The community includes a coffee-shop megachain using NFTs for a loyalty program, a Web2 social network onboarding millions of its users to Web3 with digital collectibles, National Geographic’s stunning GM: Daybreak Around the World collection featuring works by 16 illustrious photographers and much much more.
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