Flipkart, one of India’s leading digital commerce entities, is cementing its commitment to blockchain technology today by announcing a strategic partnership with Polygon that will culminate in the foundation of the Blockchain-eCommerce Centre of Excellence.
The Centre will focus on research and development for e-commerce in Web3 and the metaverse, exploring the next iteration of shopping and being online. Through the partnership with Polygon and the new Blockchain-Commerce Centre, Flipkart is exploring the ways Web3 will redefine the future of commerce, consumption, and value creation, and transform the shopping experiences for millions of users.
“Innovation is one of the main pillars for Flipkart and we have consistently worked towards technology solutions to scale new frontiers and introduce new products and services,” said Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart. “We are delighted to partner with Polygon, a company that is at the forefront of blockchain innovation, nationally and internationally.”
The announcement comes on the heels of Flipkart’s October foray into the metaverse with eDAO, a Polygon-incubated venture. The “Flipverse” reoriented the top-down relationship between consumers and brands, encouraging instead new kinds of engagement and use cases through NFTs that saw community exploration.
And it was just the latest in Flipkart's Web3 ventures: FireDrops is a user-friendly NFT platform that syncs creators, brands, and consumers in order to explore new ways of finding, building, and maintaining community by experiencing the multifaceted value of NFTs.
A number of major brands from Adidas and Adobe to Robinhood and Stripe have already selected Polygon as their entry point to Web3. By joining this vibrant ecosystem, Flipkart is future-proofing its investment in blockchain. Recent breakthroughs, like Polygon’s zkEVM scaling solution, ensure that the next iteration of the Web can accommodate the world.
“Polygon is the go-to blockchain for the world's biggest companies entering Web3. Our mission is to bring the next billion users to Web3, so we are excited to partner with Flipkart to create the Blockchain-eCommerce Centre of Excellence,” said Sandeep Nailwal, co-founder of Polygon. “We know first-hand the wealth of talent that exists in India. This partnership will create more opportunities, drive research and development, and further cement India's position as a Web3 powerhouse. We see the Centre of Excellence as a natural step towards the evolution of eCommerce globally.”
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