Bollywood NFTs Are Coming to Polygon With Shemaroo’s Web3 Debut
Shemaroo, India’s leading media and entertainment company, is teaming up with Polygon Labs to launch its NFT marketplace Virtasy.io exclusively on the Polygon network.
At launch, the marketplace will list NFTs from iconic Bollywood films, such as images, movie clips and 3D, metaverse-ready avatars. Owners will be able to take their favorite Bollywood characters into the metaverse, be a part of memorable cinematic journeys, and build collections of their own precious moments. Virtasy’s community-centric platform also lets users earn and receive rewards along with added community engagements.
“Pre-empting how Web3 is going to impact the entertainment industry, and to be future-ready, Shemaroo has chalked out its roadmap in this space, and the launch of Virtasy is a major step in that direction,” said Hiren Gada, CEO of Shemaroo Entertainment. “By leveraging the full suite of Polygon Labs’s innovative solutions, tools, and frameworks, we will intertwine cutting-edge modern technology with the vast popularity of iconic Bollywood movies and reach fans all around the world.”
The Polygon ecosystem is home to some of the biggest NFT projects, such as OpenSea and Magic Eden, and hosts more than 500,000 collections, including Cool Cats and y00ts. The network’s low fees, fast transaction speeds and carbon neutrality are also among the reasons why companies like Adidas, Robinhood and Stripe have chosen it as their gateway to Web3.
“Polygon Labs remains committed to transforming the NFT space and making it easily accessible to the thriving entertainment and art sector in India,” said Kelly DiGregorio, VP & Global Head of Entertainment at Polygon Studios. “We are delighted to now be associated with Shemaroo, a name synonymous with Bollywood. Together, I am confident we will be able to connect NFTs to a loyal and enthusiastic audience,”
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