NFT-based digital fashion project DIGITALAX has teamed up with Polygon to launch the first real hybrid digital and physical fashion line, with memetic proof of uniqueness. The collaboration builds on the recognition of NFTs as encapsulating, openly programmable structures for memes and their derivatives.
The collection will be sold as physical pieces first, each with a corresponding claim ticket for an easy to use digital inventory (and wallet), followed soon after by a series of NFTs minted on Polygon.
This is a breakthrough path to onboarding mass markets, starting with consumers and producers of traditional fashion, gaming, and esports, into a truly sustainable digital Metaverse.
With full access to the fashion house & digital platforms developed since launch in Sept 2020 available to select partners today, DIGITALAX offers a comprehensive ecosystem for creating 3D digital fashion that can be deployed quickly and easily to any live 3D content environment.
The Digitalax team has announced the soon to be coming deployment of a highly innovative multi token protocol bridge that has been designed specifically to allow users to purchase their tokens efficiently on Polygon network Layer 2 and bridge them to Mainnet as they wish. This is the first time anyone has accomplished this with an ERC-998 variant contract.
Fractional Garment Ownership is another major creative NFT challenge DIGITALAX has pioneered. Using the ERC1155 token standard it allows fashion brands and designers the ability to contribute to and use unique libraries of fashion design patterns, materials, and textures.
Partnering With Polygon for Sustainability & Scaling
DIGITALAX sees sustainability as one of the biggest draws of digital fashion and scaling the industry. Therefore, partnering with Polygon as an NFT issuance platform is a conscious decision to help achieve scalability without compromising on sustainability.
The project is creating a collection of individual physical garments, each of which will be imprinted with a one-of-a-kind “memetic patch” NFT. Each meme is designed to promote core themes such as sustainability, exploitation in the supply chain, in fashion, and in gaming, and unrealized creator value. The memetic patches will be minted on Polygon as a unique ERC1155 NFT, using the DIGITALAX open-source digital pattern, material, and texture libraries.
Anyone purchasing a physical item from the collection will receive an inventory claim ticket, allowing them to claim their unique memetic NFT in an Arkane or Metamask wallet, generated through the DIGITALAX platform once they sign up to the marketplace. Physical items are purchasable in fiat, so there is no barrier to entry for non-crypto natives. The collection is designed to serve as a gateway for fashion lovers into the world of crypto and NFTs.
However, there’s a bonus. In addition to the unique memetic NFT, the purchaser also receives XP points for the DIGITALAX ESPA esports platform, which they can use to compete in tournaments. They’ll also receive a common open edition NFT that corresponds to a collection under the SKU line of the product they’ve purchased. The dynamic NFT has the potential of becoming unique over time, based on data from the item itself, the SKU line of the item, and derivative data.
The fashion line is launching soon, stay tuned here for big updates coming!
Memes Unlock The Metaverse!
Overall, the campaign is designed to help the world understand the nature of NFTs and the digital metaverse and how this makes fashion and commerce more sustainable, more ubiquitous and expands core channels for onboarding into web3 and decentralisation. DIGITALAX is building proof that memes, with their simple and shareable nature, are evidence that there’s already a transition to the metaverse underway — this is the first truly native digital and wearable communication.
About Digitalax
DIGITALAX is the first NFT live market that brings your unique personality and style into native digital realms. Our casual esports platform, ESPA, takes you & your skins to the next level: directly into indie games & mods, where players from amateur to pro can start to earn a livelihood through play, without sacrificing our love of the game.
About Polygon
Polygon is the first well-structured, easy-to-use platform for Ethereum scaling and infrastructure development. Its core component is Polygon SDK, a modular, flexible framework that supports building and connecting Secured Chains like Plasma, Optimistic Rollups, zkRollups, Validium etc and Standalone Chains like Polygon POS, designed for flexibility and independence. Polygon’s Layer 2 Chains have seen widespread adoption with 150+ Dapps, ~20M txns and ~345K unique users.
If you’re an Ethereum Developer, you’re already a Polygon developer! Leverage Polygon’s fast and secure txns for your Dapp, get started here.
